buy custom International Marketing Executive Summary and Competitive Analysis essay

buy custom International Marketing Executive Summary and Competitive Analysis essay Executive summary This paper analyzes in detail New Dawns Light (NDL) Company that is located China, Beijing, dealing with provision of solar panels and other solar-powered alternatives. New Dawn Light Company is among the best firms on the Chinese market, and hence, its intention is to assist the Ethiopian state. The approach is meant to help the Ethiopians from a positive perspective. A research has been undertaken to find out how the Ethiopian market works, and, hence, the rationale for the proposed investment. A SWOT analysis of the Company entails that the Company is applying the right approach, as there is a huge market in Ethiopia interested in solar panels and other solar alternatives. The paper will include a competitive analysis meant to assist the Company counter any possible challenges that might arise while investing in Ethiopia. The Ethiopian market is one of the fastest and the second most populated in the sub Saharan Africa, which is an indication that there is huge market platform for NDL Company. Significantly, using the competitive analysis, the company will be in the position to undertake the needed steps in order to deliver quality services to the Ethiopians. Furthermore, the organization will be able to relate with the Ethiopian citizens and government in a way that benefits both parties. The mutual benefit is expected to be attained through the provision of employment opportunities and offering the products at an affordable price. The indication here is that New Dawn Light Company aims at delivering service that is profitable to both ends. Ethiopia has been chosen as it is seeking alternative ways that can be incorporated to light up the country at a cheap cost. Based on the fact that it uses its traditional ways of lighting, introducing solar panels and other solar products at a cost that is affodable will be upheld and embraced with high esteem. Competitive analysis Ethiopia is among the primary countries in the Sub Saharan region that is developing so rapidly, and, hence, our focus on New Dawn Light is a huge opportunity for us as an international organization. The fact that we intend to focus mainly on solar panels is a good approach as the majority of the developing states are leaning more towards the renewable energy. The fact that the cost of the solar panels has decreased by 80% since 2008; it is our huge advantage (Ethiopia, n.d. ). The advantage implies that we will be able to create solar panels that are within the budget of the government and the citizens, and, as a result, we are in the position to reach our objective in Ethiopia. Based on the fact that most sub Saharan countries like Ethiopia suffer from shortage of electricity, the substitute of solar panels will definitely work in our favor. It is a good approach, but the state is still leaning mostly towards its traditional ways of lighting especially in the rural areas. It is noted that the parts of western and eastern lowlands receive a high density of irradiation, which will be our primary investment market (Abate). The Ethiopian solar market is still at an early development stage of 5 MW, and, hence, we will be able to penetrate the market with ease. The rationale is based on the fact that we intend to offer the solar panels at an affordable price and cost that will be based on occupation and area in concern. Moreover, Ethiopia with a population over 90 million individuals is an indication that we are likely to get the desired market. Furthermore, we are willing to learn their primary language, i.e. Amharic and Oromo languages, which will destroy any possible communication barriers. The outcome will be better interaction that will generate better business understanding. Ethiopia is diversifying its economy expenditures in education sector, unemployment and manufacturing. In education sector, we will be able to offer electrification, especially in the rural areas whereas in manufacturing we will offer alternative means of lighting in cases where electricity is not working (Abate). Furthermore, unemployment will be countered by our assistance in terms of offering the locals employment opportunities from the firm that we intend to build in Ethiopia. Ethiopia being an agricultural country is a good entity from our point of view as we will offer farmers solar panels that will be used to light their homes and farms as well. Significantly, we have a huge competitive advantage as the Ethiopian country is not dominated by a huge number of investors associated with solar panels. Investing in Ethiopia is a good competitive advantage on our part as it is a real market opportunity likely to generate high profit margin as there is a huge population as mentioned in the above paragraphs (Murison 34-39). Furthermore, the Ethiopian market has a cheap cost of labor, which is also an advantage on our part as an international Company. It has been reported that there is a huge spread of African employees who are exploited, thus, we will not undertake the same approach, but we will rather work with them as a family. Significantly, relating with the locals in a friendly way will be appreciated by both the government and the locals as well (Marino). Ethiopians often spend their earning on non-essential products, and, therefore offering them solar panels as an essential perspective will automatically attract them as it acts as a means of development. Fundamentally, it is apparent that we have a huge competitive advantage on our part as an international organization, hence, likely to reach the Ethiopian market from a positive point of view. Buy custom International Marketing Executive Summary and Competitive Analysis essay

Battle of the Crater in the Civil War

Battle of the Crater in the Civil War The Battle of the Crater occurred July 30, 1864, during the American Civil War (1861-1865) and was an attempt by Union forces to break the siege of Petersburg. In March 1864, President Abraham Lincoln elevated Ulysses S. Grant to lieutenant general and gave him overall command of Union forces. In this new role, Grant decided to turn over operational control of the western armies to Major General William T. Sherman and moved his headquarters east to travel with Major General George G. Meades Army of the Potomac. The Overland Campaign For the spring campaign, Grant intended to strike General Robert E. Lees Army of Northern Virginia from three directions. First, Meade was to ford the Rapidan River east of the Confederate position at Orange Court House, before turning west to engage the enemy. Further south, Major General Benjamin Butler was to move up the Peninsula from Fort Monroe and menace Richmond, while to the west Major General Franz Sigel destroyed the resources of the Shenandoah Valley. Commencing operations in early May 1864, Grant and Meade encountered Lee south of the Rapidan and fought the bloody Battle of the Wilderness (May 5-7). Stalemated after three days of fighting, Grant disengaged and moved around Lees right. Pursuing, Lees men renewed the fighting on May 8 at Spotsylvania Court House (May 8-21). Two weeks of costly saw another stalemate emerge and Grant again slipped south. After a brief encounter at North Anna (May 23-26), Union forces were halted at Cold Harbor in early June. To Petersburg Rather than force the issue at Cold Harbor, Grant withdrew east then moved south towards the James River. Crossing over a large pontoon bridge, the Army of the Potomac targeted the vital city of Petersburg. Situated south of Richmond, Petersburg was a strategic crossroads and rail hub which supplied the Confederate capital and Lees army. Its loss would make would Richmond indefensible (Map). Aware of Petersburgs significance, Butler, whose forces were at Bermuda Hundred, unsuccessfully attacked the city on June 9. These efforts were halted by Confederate forces under General P.G.T. Beauregard. First Attacks On June 14, with the Army of the Potomac nearing Petersburg, Grant ordered Butler to send Major General William F. Baldy Smiths XVIII Corps to attack the city. Crossing the river, Smiths assault was delayed through the day on the 15th, but finally moved forward that evening. Though he made some gains, he halted his men due to darkness. Across the lines, Beauregard, whose request for reinforcements had been ignored by Lee, stripped his defenses at Bermuda Hundred to reinforce Petersburg. Unaware of this, Butler remained in place rather than threatening Richmond. Despite shifting troops, Beauregard was badly outnumbered as Grants troops began arriving on the field. Attacking late in the day with the XVIII, II, and IX Corps, Grants men gradually pushed the Confederates back. Fighting resumed on 17th with the Confederates doggedly defending and preventing a Union breakthrough. As the fighting continued, Beauregards engineers commenced constructing a new line of fortifications closer the city and Lee began marching to the fighting. Union assaults on June 18 gained some ground but were halted at the new line with heavy losses. Unable to advance, Meade ordered his troops to dig in opposite the Confederates. The Siege Begins Having been halted by the Confederate defenses, Grant devised operations for severing the three open railroads leading into Petersburg. While he worked on these plans, elements of the Army of the Potomac manned the earthworks that had sprung up around Petersburgs east side. Among these was the 48th Pennsylvania Volunteer Infantry, a member of Major General Ambrose Burnsides IX Corps. Composed largely of former coal miners, the men of the 48th devised their own plan for breaking through the Confederate lines. Armies Commanders Union Lieutenant General Ulysses S. GrantMajor General Ambrose BurnsideIX Corps Confederate General Robert E. LeeMajor General William Mahone A Bold Idea Observing that the closest Confederate fortification, Elliotts Salient, was a mere 400 feet from their position, the men of the 48th conjectured that a mine could be run from their lines under the enemy earthworks. Once complete, this mine could be packed with enough explosives to open a hole in the Confederate lines. This idea was seized upon by their commanding officer Lieutenant Colonel Henry Pleasants. A mining engineer by trade, Pleasants approached Burnside with the plan arguing that the explosion would take the Confederates by surprise and would allow Union troops to rush in to take the city. Eager to restore his reputation after his defeat at the Battle of Fredericksburg, Burnside agreed to present it to Grant and Meade. Though both men were skeptical about its chances for success, they approved it with the thought that it would keep the men busy during the siege. On June 25, Pleasants men, working with improvised tools, began digging the mine shaft. Digging continuously, the shaft reached 511 feet by July 17. During this time, the Confederates became suspicious when they heard the faint sound of digging. Sinking countermines, they came close to locating the 48ths shaft. The Union Plan Having stretched the shaft under Elliotts Salient, the miners began digging a 75-foot lateral tunnel that paralleled the earthworks above. Completed on July 23, the mine was filled with 8,000 pounds of black powder four days later. As the miners were working, Burnside had been developing his attack plan. Selecting Brigadier General Edward Ferreros division of United States Colored Troops to lead the assault, Burnside had them drilled in the use of ladders and instructed them to move along the sides of the crater to secure the breach in the Confederate lines. With Ferraros men holding the gap, Burnsides other divisions would cross to exploit the opening and take the city. To support the assault, Union guns along the line were ordered to open fire following the explosion and a large demonstration was made against Richmond to draw off enemy troops. This latter action worked particularly well as there were only 18,000 Confederate troops in Petersburg when the attack began. Upon learning that Burnside intended to lead with his black troops, Meade intervened fearing that if the attack failed he would be blamed for the needless death of these soldiers. Last Minute Changes Meade informed Burnside on July 29, the day before the attack, that he would not permit Ferreros men to spearhead the assault. With little time remaining, Burnside had his remaining division commanders draw straws. As a result, the ill-prepared division of Brigadier General James H. Ledlie was given the task. At 3:15 AM on July 30, Pleasants lit the fuse to the mine. After an hour of waiting without any explosion, two volunteers entered the mine to find problem. Finding that the fuse had gone out, they re-lit it and fled the mine. A Union Failure At 4:45 AM, the charge detonated killing at least 278 Confederate soldiers and creating a crater 170 feet long, 60-80 feet wide, and 30 feet deep. As the dust settled, Ledlies attack was delayed by the need to remove obstructions and debris. Finally moving forward, Ledlies men, who had not been briefed on the plan, charged down into the crater rather than around it. Initially using the crater for cover, they soon found themselves trapped and unable advance. Rallying, Confederate forces in the area moved along the rim of the crater and opened fire on the Union troops below. Seeing the attack failing, Burnside pushed Ferreros division in to the fray. Joining the confusion in the crater, Ferreros men endured heavy fire from the Confederates above. Despite the disaster in the crater, some Union troops succeeded in moving along the right edge of the crater and entered the Confederate works. Ordered by Lee to contain the situation, the division of Major General William Mahone launched a counterattack around 8:00 AM. Moving forward, they drove Union forces back to the crater after bitter fighting. Gaining the slopes of crater, Mahones men compelled the Union troops below to flee back to their own lines. By 1:00 PM, most of the fighting had concluded. Aftermath The disaster at the Battle of the Crater cost the Union around 3,793 killed, wounded, and captured, while the Confederates incurred around 1,500. While Pleasants was commended for his idea, the resulting attack had failed and the armies remained stalemated at Petersburg for another eight months. In the wake of the attack, Ledlie (who may have been drunk at the time) was removed from command and dismissed from the service. On August 14, Grant also relieved Burnside and sent him on leave. He would not receive another command during the war. Grant later testified that though he supported Meades decision to withdraw Ferreros division, he believed that if the black troops had been permitted to lead the attack, the battle would have resulted in a victory.