buy custom International Marketing Executive Summary and Competitive Analysis essay

buy custom International Marketing Executive Summary and Competitive Analysis essay Executive summary This paper analyzes in detail New Dawns Light (NDL) Company that is located China, Beijing, dealing with provision of solar panels and other solar-powered alternatives. New Dawn Light Company is among the best firms on the Chinese market, and hence, its intention is to assist the Ethiopian state. The approach is meant to help the Ethiopians from a positive perspective. A research has been undertaken to find out how the Ethiopian market works, and, hence, the rationale for the proposed investment. A SWOT analysis of the Company entails that the Company is applying the right approach, as there is a huge market in Ethiopia interested in solar panels and other solar alternatives. The paper will include a competitive analysis meant to assist the Company counter any possible challenges that might arise while investing in Ethiopia. The Ethiopian market is one of the fastest and the second most populated in the sub Saharan Africa, which is an indication that there is huge market platform for NDL Company. Significantly, using the competitive analysis, the company will be in the position to undertake the needed steps in order to deliver quality services to the Ethiopians. Furthermore, the organization will be able to relate with the Ethiopian citizens and government in a way that benefits both parties. The mutual benefit is expected to be attained through the provision of employment opportunities and offering the products at an affordable price. The indication here is that New Dawn Light Company aims at delivering service that is profitable to both ends. Ethiopia has been chosen as it is seeking alternative ways that can be incorporated to light up the country at a cheap cost. Based on the fact that it uses its traditional ways of lighting, introducing solar panels and other solar products at a cost that is affodable will be upheld and embraced with high esteem. Competitive analysis Ethiopia is among the primary countries in the Sub Saharan region that is developing so rapidly, and, hence, our focus on New Dawn Light is a huge opportunity for us as an international organization. The fact that we intend to focus mainly on solar panels is a good approach as the majority of the developing states are leaning more towards the renewable energy. The fact that the cost of the solar panels has decreased by 80% since 2008; it is our huge advantage (Ethiopia, n.d. ). The advantage implies that we will be able to create solar panels that are within the budget of the government and the citizens, and, as a result, we are in the position to reach our objective in Ethiopia. Based on the fact that most sub Saharan countries like Ethiopia suffer from shortage of electricity, the substitute of solar panels will definitely work in our favor. It is a good approach, but the state is still leaning mostly towards its traditional ways of lighting especially in the rural areas. It is noted that the parts of western and eastern lowlands receive a high density of irradiation, which will be our primary investment market (Abate). The Ethiopian solar market is still at an early development stage of 5 MW, and, hence, we will be able to penetrate the market with ease. The rationale is based on the fact that we intend to offer the solar panels at an affordable price and cost that will be based on occupation and area in concern. Moreover, Ethiopia with a population over 90 million individuals is an indication that we are likely to get the desired market. Furthermore, we are willing to learn their primary language, i.e. Amharic and Oromo languages, which will destroy any possible communication barriers. The outcome will be better interaction that will generate better business understanding. Ethiopia is diversifying its economy expenditures in education sector, unemployment and manufacturing. In education sector, we will be able to offer electrification, especially in the rural areas whereas in manufacturing we will offer alternative means of lighting in cases where electricity is not working (Abate). Furthermore, unemployment will be countered by our assistance in terms of offering the locals employment opportunities from the firm that we intend to build in Ethiopia. Ethiopia being an agricultural country is a good entity from our point of view as we will offer farmers solar panels that will be used to light their homes and farms as well. Significantly, we have a huge competitive advantage as the Ethiopian country is not dominated by a huge number of investors associated with solar panels. Investing in Ethiopia is a good competitive advantage on our part as it is a real market opportunity likely to generate high profit margin as there is a huge population as mentioned in the above paragraphs (Murison 34-39). Furthermore, the Ethiopian market has a cheap cost of labor, which is also an advantage on our part as an international Company. It has been reported that there is a huge spread of African employees who are exploited, thus, we will not undertake the same approach, but we will rather work with them as a family. Significantly, relating with the locals in a friendly way will be appreciated by both the government and the locals as well (Marino). Ethiopians often spend their earning on non-essential products, and, therefore offering them solar panels as an essential perspective will automatically attract them as it acts as a means of development. Fundamentally, it is apparent that we have a huge competitive advantage on our part as an international organization, hence, likely to reach the Ethiopian market from a positive point of view. Buy custom International Marketing Executive Summary and Competitive Analysis essay

Battle of the Crater in the Civil War

Battle of the Crater in the Civil War The Battle of the Crater occurred July 30, 1864, during the American Civil War (1861-1865) and was an attempt by Union forces to break the siege of Petersburg. In March 1864, President Abraham Lincoln elevated Ulysses S. Grant to lieutenant general and gave him overall command of Union forces. In this new role, Grant decided to turn over operational control of the western armies to Major General William T. Sherman and moved his headquarters east to travel with Major General George G. Meades Army of the Potomac. The Overland Campaign For the spring campaign, Grant intended to strike General Robert E. Lees Army of Northern Virginia from three directions. First, Meade was to ford the Rapidan River east of the Confederate position at Orange Court House, before turning west to engage the enemy. Further south, Major General Benjamin Butler was to move up the Peninsula from Fort Monroe and menace Richmond, while to the west Major General Franz Sigel destroyed the resources of the Shenandoah Valley. Commencing operations in early May 1864, Grant and Meade encountered Lee south of the Rapidan and fought the bloody Battle of the Wilderness (May 5-7). Stalemated after three days of fighting, Grant disengaged and moved around Lees right. Pursuing, Lees men renewed the fighting on May 8 at Spotsylvania Court House (May 8-21). Two weeks of costly saw another stalemate emerge and Grant again slipped south. After a brief encounter at North Anna (May 23-26), Union forces were halted at Cold Harbor in early June. To Petersburg Rather than force the issue at Cold Harbor, Grant withdrew east then moved south towards the James River. Crossing over a large pontoon bridge, the Army of the Potomac targeted the vital city of Petersburg. Situated south of Richmond, Petersburg was a strategic crossroads and rail hub which supplied the Confederate capital and Lees army. Its loss would make would Richmond indefensible (Map). Aware of Petersburgs significance, Butler, whose forces were at Bermuda Hundred, unsuccessfully attacked the city on June 9. These efforts were halted by Confederate forces under General P.G.T. Beauregard. First Attacks On June 14, with the Army of the Potomac nearing Petersburg, Grant ordered Butler to send Major General William F. Baldy Smiths XVIII Corps to attack the city. Crossing the river, Smiths assault was delayed through the day on the 15th, but finally moved forward that evening. Though he made some gains, he halted his men due to darkness. Across the lines, Beauregard, whose request for reinforcements had been ignored by Lee, stripped his defenses at Bermuda Hundred to reinforce Petersburg. Unaware of this, Butler remained in place rather than threatening Richmond. Despite shifting troops, Beauregard was badly outnumbered as Grants troops began arriving on the field. Attacking late in the day with the XVIII, II, and IX Corps, Grants men gradually pushed the Confederates back. Fighting resumed on 17th with the Confederates doggedly defending and preventing a Union breakthrough. As the fighting continued, Beauregards engineers commenced constructing a new line of fortifications closer the city and Lee began marching to the fighting. Union assaults on June 18 gained some ground but were halted at the new line with heavy losses. Unable to advance, Meade ordered his troops to dig in opposite the Confederates. The Siege Begins Having been halted by the Confederate defenses, Grant devised operations for severing the three open railroads leading into Petersburg. While he worked on these plans, elements of the Army of the Potomac manned the earthworks that had sprung up around Petersburgs east side. Among these was the 48th Pennsylvania Volunteer Infantry, a member of Major General Ambrose Burnsides IX Corps. Composed largely of former coal miners, the men of the 48th devised their own plan for breaking through the Confederate lines. Armies Commanders Union Lieutenant General Ulysses S. GrantMajor General Ambrose BurnsideIX Corps Confederate General Robert E. LeeMajor General William Mahone A Bold Idea Observing that the closest Confederate fortification, Elliotts Salient, was a mere 400 feet from their position, the men of the 48th conjectured that a mine could be run from their lines under the enemy earthworks. Once complete, this mine could be packed with enough explosives to open a hole in the Confederate lines. This idea was seized upon by their commanding officer Lieutenant Colonel Henry Pleasants. A mining engineer by trade, Pleasants approached Burnside with the plan arguing that the explosion would take the Confederates by surprise and would allow Union troops to rush in to take the city. Eager to restore his reputation after his defeat at the Battle of Fredericksburg, Burnside agreed to present it to Grant and Meade. Though both men were skeptical about its chances for success, they approved it with the thought that it would keep the men busy during the siege. On June 25, Pleasants men, working with improvised tools, began digging the mine shaft. Digging continuously, the shaft reached 511 feet by July 17. During this time, the Confederates became suspicious when they heard the faint sound of digging. Sinking countermines, they came close to locating the 48ths shaft. The Union Plan Having stretched the shaft under Elliotts Salient, the miners began digging a 75-foot lateral tunnel that paralleled the earthworks above. Completed on July 23, the mine was filled with 8,000 pounds of black powder four days later. As the miners were working, Burnside had been developing his attack plan. Selecting Brigadier General Edward Ferreros division of United States Colored Troops to lead the assault, Burnside had them drilled in the use of ladders and instructed them to move along the sides of the crater to secure the breach in the Confederate lines. With Ferraros men holding the gap, Burnsides other divisions would cross to exploit the opening and take the city. To support the assault, Union guns along the line were ordered to open fire following the explosion and a large demonstration was made against Richmond to draw off enemy troops. This latter action worked particularly well as there were only 18,000 Confederate troops in Petersburg when the attack began. Upon learning that Burnside intended to lead with his black troops, Meade intervened fearing that if the attack failed he would be blamed for the needless death of these soldiers. Last Minute Changes Meade informed Burnside on July 29, the day before the attack, that he would not permit Ferreros men to spearhead the assault. With little time remaining, Burnside had his remaining division commanders draw straws. As a result, the ill-prepared division of Brigadier General James H. Ledlie was given the task. At 3:15 AM on July 30, Pleasants lit the fuse to the mine. After an hour of waiting without any explosion, two volunteers entered the mine to find problem. Finding that the fuse had gone out, they re-lit it and fled the mine. A Union Failure At 4:45 AM, the charge detonated killing at least 278 Confederate soldiers and creating a crater 170 feet long, 60-80 feet wide, and 30 feet deep. As the dust settled, Ledlies attack was delayed by the need to remove obstructions and debris. Finally moving forward, Ledlies men, who had not been briefed on the plan, charged down into the crater rather than around it. Initially using the crater for cover, they soon found themselves trapped and unable advance. Rallying, Confederate forces in the area moved along the rim of the crater and opened fire on the Union troops below. Seeing the attack failing, Burnside pushed Ferreros division in to the fray. Joining the confusion in the crater, Ferreros men endured heavy fire from the Confederates above. Despite the disaster in the crater, some Union troops succeeded in moving along the right edge of the crater and entered the Confederate works. Ordered by Lee to contain the situation, the division of Major General William Mahone launched a counterattack around 8:00 AM. Moving forward, they drove Union forces back to the crater after bitter fighting. Gaining the slopes of crater, Mahones men compelled the Union troops below to flee back to their own lines. By 1:00 PM, most of the fighting had concluded. Aftermath The disaster at the Battle of the Crater cost the Union around 3,793 killed, wounded, and captured, while the Confederates incurred around 1,500. While Pleasants was commended for his idea, the resulting attack had failed and the armies remained stalemated at Petersburg for another eight months. In the wake of the attack, Ledlie (who may have been drunk at the time) was removed from command and dismissed from the service. On August 14, Grant also relieved Burnside and sent him on leave. He would not receive another command during the war. Grant later testified that though he supported Meades decision to withdraw Ferreros division, he believed that if the black troops had been permitted to lead the attack, the battle would have resulted in a victory.

Motivation in a Multigenerational Radiologic Science Workplace Research Paper - 1

Motivation in a Multigenerational Radiologic Science Workplace - Research Paper Example This paper illustrates that organizational behavior has changed tremendously since the industrial revolution, and so have the ways for employee motivation.   Since the inception of management-related studies, the area of employee motivation has been emphasized in various ways. This discourse presents a brief review of motivation factors for radiological sciences workforce based on a specific study conducted by Kalar. Earlier, classical management theories proposed employee motivation practices such as incentives and bonuses.   The pioneer of scientific management, Fredrick Taylor asserted that the main aim of management should be to secure maximum prosperity for the employer, coupled with the maximum prosperity for the employee. Taylor believed that extra income will motivate employees to work extra and with greater efficiency, and hence incentives would be an effective way to motivate the employees. Later, the human relations movement led by Hawthorne experiments of Elton Mayo p roved that employee motivation can be enhanced through employee participation and involvement with the leadership teams. From a motivation perspective, numerous theories can be found, in the literature that describes various motivating factors and ways to motivate. A few of these theories include the Maslow’s needs theory, Alderfer’s ERG Theory, Herzberg’s two-factor theory or the motivation-hygiene theory, McClelland’s 3-needs Theory, Vroom’s expectancy theory etc.  

Nutrition for Health and Social Care (DISCUSSION) Assignment

Nutrition for Health and Social Care (DISCUSSION) - Assignment Example One protein is differentiated from another by the sequence of amino acids, and this is responsible for the tertiary structure that defines the function of the protein. The digestion of proteins takes place in the stomach and the small intestines. In the stomach, pepsinogen is secreted from gastric glands and activated by hydrogen ions to pepsin. Pepsin works on long amino acid chains to produce fragments of various sizes referred to as peptides (Protein Digestion & Absorption , 2005). Protein digestion continues in the small intestines where hydrolysis is accomplished by the action of three proteases including procarboxypeptidase, chymotrypsinogen, and trpsinogen (Murray, et al., 2006). Digestion in the small intestines breaks peptides into smaller chains finally resulting into dipeptides and tripeptides (Protein Digestion & Absorption 2005). Individual amino acids that are yielded at the end of the digestion are absorbed through the cell lining the small intestines into the blood stream. After digestion, proteins are used in the body for various functions. About 20 amino acids are yielded after digestions are used to construct proteins for different functions in the body. Proteins are basically used to produce antibodies, for body tissues (production and repair), production of enzymes and storage of products including amino acids. Most of the fats consumed in diet are in the form of triglycerides (Murray, Harper, Granner, Mayes, & Rodwell 2006). Triglycerides are identified by the presence of a backbone, to which fatty acids are attached. Triglycerides are determined by the type of fatty acids attached, and this varies to a large extend (Murray, et al., 2006). There are three types of fatty acids that are classified depending on the number of double bonds in the molecule. The three are identified as Saturates, Monounsaturates, and polyunsaturates (Rose 2013). Polyunsaturates can

What is an ICT system? :: ICT Essays

ICT and computers are NOT the same thing. An ICT system is a set-up consisting of hardware, software, data and the people who use them. It very often also includes communications technology, such as the Internet. Computers are the hardware that is often part of an ICT system. This is why your GCSE is not just about computers, but about how,why and when people use them. It is the power of computers and communications that has allowed ICT systems to become so important. Like any piece of equipment, the important thing about it is what it lets us do. ICT Systems are used in a whole host of places, from offices, shops, factories, aircraft, ships, and communications to medicine and farming. They are everyday and ordinary yet extraordinary in how they can add extra power to what we do and want to do. ICT systems have become important because by using them we become: * More productive in that we can do more things more quickly and at reduced cost. * More accurate and able to work continuously. * Able to deal with vast amounts of information and process it quickly. * They can transport information rapidly. Types of ICT system ------------------- There are different types of ICT system. The main aim of each system decides which name is sometimes used for it. Information systems Many ICT systems are set up to manage data and information. Examples of these are a Sports Club membership system or a Supermarket Stock system. Control Systems Other ICT systems have controlling machines as their main aim. They still use input, process and output, but the output may be moving a robot arm to weld a car chassis rather than information. Communications Systems Yet other ICT systems are dedicated to communications. Their output is the successful transport of data from one place to another. Input, output & system diagrams ------------------------------- What comes out of an ICT systems is largely dependant on what you put into the system. The acronym GIGO is a good way of thinking about this. GIGO can be interpreted in 2 ways: 1. Good Input, Good Output ICT systems work by taking inputs or instructions and data, processing them and producing outputs that are stored or communicated in some way. The higher quality and better thought-out the instructions, the higher quality and more useful will be the outputs. 2. Garbage In, Garbage Out ICT systems all "fall down" if the inputs are inaccurate or faulty; they will either not be able to process the data at all, or will output data which is eroneous or useless. That's why the term GIGO is sometimes used to stand for "Garbage In, Garbage Out".

As I Walked Out One Evening †W.H.Auden Essay

The poem in study is As I Walked out One Evening by W.H. Auden. His views projected in this poem are suggested to have not varied since the time he composed this piece. Unlike his other poems, this piece was never revised. Here, Auden exposes the two sides of romance through the manipulation of narrative voices, the poet, the lover’s song and the chiming of the clock personified. As I walked out one evening is composed in a traditional ballad form. It’s consists of 15 quatrain stanzas conforming to an â€Å"abcb† rhyme scheme. The masculine end rhyme employed gives more freedom of wording. It is through these settings that exhibits the song-like quality of a ballad and by this lyrical tune, Auden suggests the theme and theories examined in the poem are of childlike logic and knowledge. With reference to the structure of the poem, it comprises of 15 stanzas split into three distinctive voices. The first and last being the narration by the poet himself, framing the Lover’s Song and the menacing voice of the clock. Through the beginning narration by the persona, W.H. Auden sets the essence of nostalgia with a â€Å"walk down Bristol Street†. The mention of Bristol Street creates the tone of reminiscence as it is a venue of Auden’s childhood. The contrast of â€Å"crowds upon the pavement† that use to be â€Å"fields of harvest wheat† showcases the change taken place during time-lapse. Down by the brimming river, the poet hears a lover sing â€Å"love has no ending†. The transition of narrative position from the initial persona to the Love Song takes place through the marking of inverted commas. The rhythm of the poem also changes away from iambic tri-meter when the love song begins. The love song is hyperbolized, injected with imageries and unconventional similes to exaggerate the affections of a naà ¯ve lover. With suggestions of the uncanny ability to love â€Å"till China and Africa meet†, Auden captures their simplistic and unrealistic minds. The silly and lighthearted tone shown through the alliteration of the line â€Å"salmon sing in the street†. In addition to undermining the forces of nature, the lover’s song seem to believe its love to be pure and immune to time, for â€Å"in my arms I hold The  Flower of the Ages, And the first love of the world†. This love is expressed to be ageless, the Flower of the Ages a Biblical reference to the year of maturity in which a woman can marry. In a sense, the song provokes that the incredibility of love is beyond human entity, but of something greater. However, the tone shifts in the 6th stanza, turning to the narration of the clock and time personified. They seem to be rebuking the ideals embodied by the Lover’s Song as they began to â€Å"whirr and chime†, an onomatopoeia that creates the image of violent and unsettling wind. The wind that could break them apart, hit their faces with a chill. The clock conveys the negative perception of naà ¯ve love as it rings out a series of advice to the lovers. The Clock’s advice is like a progression of a 4 session counselling, speaking to us readers as if we are the young lovers. Marked by the phrase â€Å"O†, he begins with a gentle coaxing. â€Å"O let not time deceive you†, the idealism borne by the love song shall break through time’s passing. â€Å"O plunge your hands in the water† as if washing one’s face in the morning. Wake up from the hyperbolized world of love to reality. â€Å"Stare, stare at the basin,† reflect on your past actions and their indications, what you’ve missed. â€Å"O look, look in the mirror† examine your present self. Finally â€Å"O stand, stand at the window†, see your partner through the barrier of glass. Unclouded and unaffected by cruel words of a quarrel, in the peace of one’s own mind, then we shall see that we are all hypocrites in love. The overall tone of the clock is quite dark and Auden uses the technique of contrasting metaphors to develop the negative effects of time in idealism. The â€Å"green valley† and â€Å"appalling snow† signifying the presence of time will eventually break momentary joy. â€Å"The glacier knocks in the cupboard, the desert sighs in the bed†, the consequences of time will invade one’s privacy and comfort, perhaps even home. Until it becomes overwhelming, one should break down, it’ll â€Å"open a lane to the land of the dead† where qualities of life we once known are twisted into a paradoxical world embodied by stanza 12. There is however, a consolation to these negative aspects, that if we â€Å"wake  up† in time, we shall learn to love truly, for life remains a blessing, even when we’re too focused on our distress. Throughout this entire process, the language suggests the lack of presence of the first persona. But this theory is contradicted by the last stanza where the â€Å"poet† narrates. â€Å"It was late, late in the evening†, the repetition a habit picked up from the clock’s speech. The persona was watching the whole time, now knows better, that the overflowing love of the â€Å"brimming river†, actually has a lot more depth. W.H. Auden through the shift of narrative voices explores the different perspective of love. This technique shows us not only one sided opinions but various views. And readers are shown, that perhaps what is right in the minds of one, may vary to the eyes of another. The image of romance is often twisted to extremes by society. As human beings, we have the tendency to form opinions based on our own favours. To an extent, this poem may resemble a satire to society. Humans tend to be hypocrites and very good liars to even our own minds to justify our wrongdoings.

The Desired Freedom Of Nora s A Doll s House - 1630 Words

The desired freedom of Nora in â€Å"A Doll’s House† Henrik Ibsen wrote the play A Doll’s House in 1879. In the play Ibsen describes how the society trapped women in marriages and how they carry no value to the family. Just like Stasz Clarice writes â€Å"Society, particularly through social class, structures men and women alike to be insensitive and inhumane.† Nora Helmer is apparently happily married to Torvald, he is a lawyer who is about to be promoted to a management position. They have three small children. Early in their marriage Torvald became seriously ill, and the doctors advised a stay in a more southerly climate. Nora had to get hold of the money for the journey in secrecy and so borrowed it from Krogstad, a lawyer who had been a coworker of Torvald. As security for the loan she forged her dying father’s signature. Ever since then she has saved some of the housekeeping money in order to pay back the loan with interest, and she has taken on small jobs to earn some money herself. When the play opens, an o ld friend of Nora’s, Mrs. Linde, has arrived in town to look for work, and Nora sees to it that Torvald gives her a post at the bank. But this means that Krogstad is dismissed from his post at the bank, and in desperation he goes to Nora and threatens to tell Torvald about the loan and the forgery unless he is allowed to keep his post. Nora considers asking Dr. Rank, an old friend of the family, for the money, but when he declares his love for her, she finds it impossibleShow MoreRelatedChanging The World : One Play At A Time1644 Words   |  7 Pageshistorically influential plays that were written during the birth of feminism are quintessential to the rise of free expression among women. A Doll House by Henrik Ibsen, and Trifles by Susan Glaspell both explore the unjust role of women in society, though in contrast, A Doll House develops the theme through a more complex external conflict. Trifles and A Doll House are both centered on marriage and both come from the woman’s point of view. In Trifles, the audience is introduced into the home of MrsRead MoreA Dolls House And A Dolls House Essay1421 Words   |  6 Pages Henrik Ibsen one of his most famous literature works â€Å"A doll’s house† and Kate Chopin’s short story â€Å"The story of an hour† portrays to the Victorian era, when women didn’t have rights. Both authors were born in an era where women didn’t have rights, and that women faced many aspects in life, such as being submissive to their husband’s, they were viewed as possessions than as people, and live a life that they didn’t want to live during the Victorian age. Even though Ibsen did not live the life ofRead MoreNora – a Classical Hero in Henrik Ibsens a Doll`S House2683 Words   |  11 PagesNora – A Classical Hero in Henrik Ibsen’s A Doll`s House Nora Helmer makes the right decision to free herself from the social and traditional commitments and obligations and come and become an independent individual. Nora Helmer in Isbens A Dolls House lived in the world of predetermined social and societal constraints that made her deprived her of her freedom and happiness. The society in which she lived wanted people to live according to the rigidly set norms and standards of the societyRead More Investigation of Power in Ibsen’s ‘A Doll’s House’ Essay1490 Words   |  6 PagesInvestigation of Power in Ibsen’s ‘A Doll’s House’ Nora Helmer is introduced in Act I as a character subjugated to the wills and desires of her husband; she is merely an object which Torvald, possesses. At the conclusion of Act III however, she has become sufficiently independent to arrive at her decision to leave the children, her husband and what life she had behind, as she slams the door on the family home. A significant transition of power has occurred and this is one of the major themesRead More freedol Noras Freedom in Ibsens A Dolls House Essay1934 Words   |  8 PagesNoras Freedom in The Doll House      Ã‚  Ã‚  Ã‚   Nora is initially introduced as a macaroon-loving, naà ¯ve individual constantly trying to please her husband.   However, when the audience discovers that she borrowed the funds that allowed her and her husband to travel to Italy for a year in order to save Torvald from certain harm, Nora demonstrates that she is actually a much stronger character than originally portrayed.   However, the real problem lies with the way in which she burrowed the money.   In