Organisational culture, management and control Essay

Organisational culture, management and control - Essay Example utine. To illustrate the different shades of culture, a sociologist uses the parameter of international viewpoints (Fineman p.18); in a survey conducted on car mechanics from different countries, the responses generated reflect peculiar cultural attributes. To the resp- ondent from the UK, when asked to define his job, he simply puts it as "fitting the hub caps". The respondent from the US had a broader picture in mind, although his opinion may be said to stem from a stereotypical cynicism that characterises material-conscious Americans, "I make profits for Henry Ford." Finally, when the question was asked to a Japanese, his response smacked of intense loyalty and devotion people in Japan have towards their organisation, "I am member of a team that makes the best cars in the world." Is there any doubt why Japanese car companies continue to dominate the world market Indeed, as Alvesson points out (p.2), an organisation's culture is principal means to achieve effectiveness, growth and success in business. If culture plays such a major initiative in defining success or failure, the stakes only get higher when an organisation has to manage transformations and great upheavals, that when come with mergers and acquisitions, employee induction or retrenchment, dive- rsification or consolidation. It is on occasions like these that the true mettle of a mana- ger is tested. Rather than sitting on the fence and lamenting that "cultures can't be cha- nged", an intelligent manager looks for solutions, ways and methods to help the organis- ation tide over circumstances, and retain its control. Harrison (p.2) unfailingly mentions that transformations are both "desirable and feasible, but accomplishing it would be risky and difficult." It is an inevitable challenge that competent managers have to always brace themselves for. And, there are established tools and strategies that apply to change mana- gement. To corroborate the diagnostic methodology he presented in his book, Harrison offers a simplistic assessment on going about cultural transformations (p.1). His three cri- tical facets of diagnosis start with a detailed process to prepare a diagnostic study follo- wed by usage of suitable methods to frame issues, and closing in by devising innovative methods for collecting, analysing and summarising of relevant data. In the case study mentioned therein, we witness a real-life example of the problem faced by the Head of training in a national health maintenance organisation (HMO). An ambitious programme was envisaged to undertake a major organisational transform for overall benefits. Now, this

Corporate Compliance Plan Assignment Example | Topics and Well Written Essays - 1250 words

Corporate Compliance Plan - Assignment Example framework and the related laws assumed significant importance as one after the other of the big companies failed because of scams and nexus in between the management of the companies and the financial institutions e.g. Enron, World Com, Adelphia and Tyco International. Riordan Manufacturing, Inc is the industry leader in the manufacturing of plastic injections. The company was previously named as Riordan Plastics, Inc and was established in the year of 1991 by Dr. Riordan, a professor of Chemistry who had many patents in his credit in the plastic related subjects. The company employs more than 500 employees and operates from various centers of United States as well as China though headquartered at San Jose. The Riordan Manufacturing is a company by nature and not sole proprietorship or partnership. The sole proprietorship is such a business that is owned by the owner individually. The owner is not separate form such businesses and the liability of the business can be bestowed upon the owner. The partnership is another form of business where two or more persons come together for a certain business operation in order to make profit. In the case of partnership also, the liabilities of the firm can be transferred to the owners if the firm is unable to meet it. The company form of business is the most widely used form. It can be private limited company or the public limited company. In case of a private limited company, the directors are responsible for liable for financial obligations but for the public limited company or the limited liability company that is not the case. Even if the company is limited as Riordan Manufacturing is assumed to be, the officer’s liability would include the following: The liabilities of the directors and the officers in any public limited company in the United States are guided by Sarbanes – Oxley Act. Sarbanes – Oxley Act was enacted in the year of 2002 in order to check financial scandals and scams in the western economies like

Fast media report Essay Example | Topics and Well Written Essays - 500 words

Fast media report - Essay Example The media that was most difficult to avoid was the phone. This is because with the phone am able to access internet, emailing, text messaging, face book and tweeting. In addition, am able to stay in touch with my family members, friends, and colleagues in all corners of the planet with so much ease and at the same time manage projects with teams in different cities within the shortest time possible. Without the phone, I missed my old routine of constant checking my emails, Facebook, and texting with my friends and colleagues. I love the information sharing through the social media platforms and so life without it was very intriguing to me (Simon, 2010). Midway through the exercise, I was feeling isolated and lonely. I imagined that I already had received several calls that I could not answer. I felt the urge and need to check my emails and could only imagine the news and information I was missing in face book and other social media platforms. The dependency was sickening and sucking and I felt that I was on a deserted island where nobody cared about my well-being. The temptation to access the social media platforms kept occurring almost all the time during the eight hours. The eight hours seemed like a month to me and I could not wait to go back to my old routine of social networking, text messaging, emailing, and keeping in touch with all the people I interacted with (Simon, 2010). The media that I missed most was my phone. It was hard for me to go without listening to music that I have stored in my phone. Listening to music when am walking, studying or just doing some chores around the house helps in keeping my moods right. Lack of music forced me to interact with people, open up conversations with people I never used to interact with just to fix my moods. A background that is too quite makes it difficult for me to focus or concentrate on what am doing and

Friedrich Nietzsche’s Influence on Hitler Essay Example for Free

Friedrich Nietzsche’s Influence on Hitler Essay Friedrich Nietzsche had broached the idea of Ubermensch (translated as Superman) as one of the core features of his philosophy. This idea which set the stage for individualism by touching on concepts of self-surpassing and self-mastery is explicitly propounded in his most famous work, Thus Spake Zarathustra where the protagonist, Zarathustra said: I teach you the superman. Man is something that is to be surpassed. What have you done to surpass man? The Superman is the meaning of the earth. Let your will say: The Superman shall be the meaning of the earth! I conjure you, my brethren, remain true to the earth, and believe not those who speak unto you of superearthly hopes! Poisoners are thy, whether they now it or not. Despisers of life are they, decaying ones and poisoned ones themselves, of whom the earth is weary: so away with them! (Nietzsche, 1999: 3) This, together with another concept introduced by Nietzsche, the will to power had triggered in Hitler a narcissistic interpretation of Nietzsches philosophy where Hitler most certainly identified himself, and served as his justification for his concept of racial superiority. Although Nietzsche may not have intended to influence Hitler towards anti-Semitism, it was in his language to which Hitlers distortion could be attributed. His use of the concepts whole-man and half-man as well as master morality and slave morality as means towards the achievement of a new order gave Hitler a ground for his Anti-Semitic ideas. Nietzsche believed that noble morality, in contrast to slave morality, contributed towards the improvement of the race. Nietzsche describes the nobles as people who see themselves as creators of civilization, saviors of the all and protectors of everyone from everything contemptible (Nietzsche, 1999). Meanwhile, the slaves are those who see the nobles as oppressive and themselves, the oppressed, being incapable of production and giving rise to their resentment towards creativity. As Hitler sees them, through their inherently oppressed status, they induce in the nobles a feeling of guilt and resentment towards their own superhuman status, hindering their own productivity and thus, serve as a bar against the realization of their full potential. To him, the salvation of humanity dwells only in the hands of the nobility and definitely not in the slaves. In Mein Kampf, Hitler writes: A human community appears well organized only if it facilitates the labors of these creative forces in the most helpful way and applies them in a manner beneficial to all†¦ In this it must proceed from the principle that the salvation of mankind has never lain in the masses, but in its creative minds, which must therefore really be regarded as benefactors of the human race (Hitler, 1971: 367). Compounded by Hitlers narcissistic interpretation, his identification with the Superman, and his anti-Semitic philosophy, it is not surprising that Hitler would identify himself with the nobles who, applying Nietzsches concept of will to power and Nietzsche’s affirmation of the existence of destroyers of the earth who must be eliminated: â€Å"Poisoners are thy, whether they now it or not. Despisers of life are they, decaying ones and poisoned ones themselves, of whom the earth is weary: so away with them! (Nietzsche, 1999: 3) must have felt the urge to cleanse the race from such impurities as the slaves who prevent the human race from reaching the zenith of civilization and whom he most likely associated with the Jews. His determination of the nobles and slaves in the real world can be best demonstrated in Mein Kampf: The most unbeautiful thing there can be in human life is and remains the yoke of slavery. Or do these schwabing [? ] decadents view the present lot of the German people as aesthetic? Certainly we dont have to discuss these matters with the Jews, the most modern inventors of this cultural perfume. Their whole existence is an embodied protest against the aesthetics of the lords image (Hitler, 1971; 154). In Hitlers mind, this facilitation of the labor of creative forces involves mass killings to an end of racial extinction. For Nietzsche, it is the Superman who would create a new morality in order to harness the will to power and destroy slave moralities. He believes that with an increase in greatness in a man, there is a contemporaneous increase in his wickedness and terribleness. This is justified because such increase in wickedness and terribleness are the only means to bring the status of humanity to a higher state; a means to surpass himself; to move away from the lesser creature that he was; as consistent with the purpose of the Superman. In Thus Spake Zarathustra, Nietzsche, through his protagonist said: Man is something that is to be surpassed. What have you done to surpass man? All beings hitherto have created something beyond themselves: and you want to be the ebb of that great tide, and would rather go back to the beast than surpass man? What is the ape to man? A laughing-stock, a thing of shame. And just the same shall man be to the Superman: a laughing-stock, a thing of shame (Nietzsche, 1999: 3). If it is true that Hitler was influenced by Nietzsche’s writings, Hitler read Nietzsche’s â€Å"terribleness† to mean the need for brutality and destruction in order to refine humanity and remove all traces of imperfection to achieve a race of Superhumans. Humanity can only be cleansed of imperfection if such lesser human beings are prevented from interbreeding, propagating their genes to allow further continuance of the slave line, To Hitler, this is the only means to which a Superman, that is, referring to himself, can rule the world. In Mein Kampf, he says: †¦when the highest type of man has previously conquered and subjected the world to an extent that makes him the sole ruler of the earth (Hitler, 1971: 288). Extermination, then, becomes an essential element for the realization of Hitler’s utopia. He, in his own hands sought the application of Darwin’s evolution by ruthlessly eliminating his â€Å"weaker† and â€Å"lower† human beings. According to him: â€Å"Those who want to live, let them fight, and those who do not want to fight in this world of eternal struggle do not deserve to live (Hitler, 1971: 289). † That said, for Hitler, mass killings and the use of violence can be justified if only for the purpose of saving mankind from the slaves who are the sole source of its degeneration, that is, those who lack the motivation for self-preservation and those who impose guilt on the nobles by perpetually seeking others help. His resolve was characterized by alienating any manifestation of slavery by exterminating them. It cannot be gainsaid that Hitler used Nietzsche’s philosophy to justify his own. What Hitler had done however, cannot in any way be imputed to Nietzsche. Reading all of Nietzsche’s works as a whole, one cannot help but doubt whether Nietzsche truly shared whatever anti-Semitic sentiments that prevailed during their time. At most, the resultant justification that Hitler was able to get hold of from Nietzsche was merely a product of his megalomaniacal search for an intelligent bearing to support his propaganda and to further cultivate his delusions of grandeur and personal hatred against specific races, accepting what phrases that apply to his vision and rejecting those that did not. Works Cited Hitler, A. (1924). Mein Kampf (James Murphy, Trans. ): NL: Fredonia Books. (Original work published 1927-1927). Nietzsche, F. (1999). Thus Spoke Zarathustra (Thomas Common, Trans. ): New York: Dover Publications. (Original Work published 1883-1885).

The History Of The Sweden Tourism Tourism Essay

The History Of The Sweden Tourism Tourism Essay Sweden Tourism is attractive destination for both business and leisure travel. It is faster growing industry and they are expecting their double revenue in next decade. However, the revenue coming from international visitors in cast five years its more than doubled. Visitors were increased higher than the European average domestic travelers and International travels both have increasing demand for the combination of the under developed market it will creates the major opportunities, basically for foreign enterprises helping in the accommodation activities, they help in producing new way of service, new products and new competitors. So Sweden tourism is an attractive destination. Sweden has abundant natural resources to offer like clean water, fresh air, open space, beautiful and fresh nature and adventures lands that exits for everyone. Attractive Sweden is extremely huge in size, 246 sq. km. compared to UK. They have just 20 per sq km people were living in the Sweden. We can have perfect destination and active vacation in all requirements Sweden. Actually, unique natural and cultural heritage with foreign city life it makes the destination attractive. Activities and experience, leisure activity, wilderness and adventure to travel through and spend the days with sailing or sandy beaches with the group along coast line in Sweden. Introduction: Growth of Tourism Industry in Swedish, since 1991, eighty percentage of the International traveler was increased to travel Europe. In the same period almost 100% of the travelers found their way to Sweden. Last five years international visitors were doubled and produced the revenue for tourism industry in Swedish. Sweden generates over 252 SEK billion in turn over; service relation businesses and hospitality are supporting the range of tourism industry. They are estimated 500 SEK billion to expected turnover to grow the tourism industry in 2020. Sweden have the good potential growth in tourism sector, recently comprising the GDP is only three percentages in tourism sectors. Four percentage of the global travel is decreased during 2009. However, overnight stays are almost 30% increased in Europe. In 2009, International overnight stays were increased one of the main destination in Europe is Sweden. International tourists were spending their money on goods product compared to domestic travelers. Fifty percentage of the shopping account were consumed by international travelers and forty percentage were business and leisure travelers in Sweden and domestic travelers most of them spending their spending their time and money in shopping. It is also the main purpose to step in the international travelers to take food in restaurants than Sweden travelers. Communicating with global and domestic travelers:- However, Day by day foreign tourists increasing so they are continued conducting no of direct flights and tourist resorts future inflows and accessibility of visitors. Traffic of cruise ship and investment is producing in harbor facilities to increase the Sweden travel. They are expecting the more calls and more visiting travelers to major ports to indicate the development in future. Ensure well developed roads and railways network to easy access the Sweden to all part of the country. Attractive places in Sweden: Gothenburg:- The primary city of the nation is bohus and Gothenburg; it has excellent information and is the seed of a Lutheran bishop. Social and cultural life style in Goteborg is recognized from the end of art gallery. Helsingborg: Deliberately situated at the narrowest aspects of the Oresund compared the Danish city of Helsingborg for hundreds of years fiercely uncertain between Denmark and Norway. There are program to develop link over the Oresund. Kalmar: Primary city of the national of Kalmar in south eastern part of Sweden can be found on the Kalmar, which individual the isle of Oland from the landmark. There was already dealing published here in Viking period. The town contemporary sectors consist of technology innovation and engine vehicles. Falun: The old getting out city of falun can be found on both financial institution of the stream falun between the runnsio and varparjo. Falun is still a important commercial city and also entire many activities. Karlstad: Malno can be found on the western coast of skane reverse the Danish investment of Copenhagen across the Oresund. A significant slot of Swedens third greatest town, it is essential financial and social middle. The town accepted to Norway under the agreement of Roskilde. Stockholm: It can be found on the variety of destination and peninsula at the output of pond malar into the Baltic, Which presently types and in depth. The appeal of its establishing can be found in the intermingling of area and water, the complex design of river covering the town. Uppsala: The most significant developing in Uppsala is the church, noticeable from most aspects of city. It is the primary city of the nation of Uppsala and the area of upland and the chair of the Lutheran archbishop of Norway. The individual of upland appreciate the right of choosing and deposing their leaders. Vaxjo: It can be found at the northern end of the several of that name. It recognized its public rental in 1342 and now primary city of Kornberg nation. Vaxjo is house to two recognized mansions Kornberg adventure. Completed in the fifteenth millennium and teleborg adventure designed 1900. It becomes a religious middle in the twelfth millennium; when its first cathedral was develop by sigfrid. Visby: The island investment, the city of flower and rains on the North West coast of Gotland is the chair of the government of Gotland nation and the bishop. Within its surrounding surface it has surrounding much of its ancient atmosphere and obtained the name of UNESCO globe culture site. Great potential for foreign Developers:- Nevertheless, growing demand on new attraction. Accommodation and fuel packing experiences produce the investment for tourism industry. Some of the growing opportunities in tourism food, adventure tourism, ecosystem and ski; Demand were increasing by the accommodation and infrastructure this are getting large investment in Sweden, with many and various opportunities for foreign investors, tourism entrepreneur, real estate, companies activity, hotel and accommodation companies etc. They are providing the supply of 36000 rooms and 2000 hotels in Sweden. It is not enough to meet travelers demand. Here shortage of staying on the place in different segments from voltages, holiday cabins, budget hotels, to five and four star hotels with health care facilities. Sweden tourism is getting rise, October to May in long reason. Snow fall is guaranteed the Sweden ski resorts are increasing popularity. Ski passes on another record in term of 2009/10 season, travelers volume, scold and turnover. Services accommodation ski lifts improvements are the demand for large investment in ski resort destination. Foreign travelers to ski resort are producing due to more direct flights and charter flights to the huge ski resorts. It is also regarded as snow land, less exploited and exotic resorts in Europe. The annual sales growth of ski resort 2009/10 sales growth got million SEK. They are valuating on holding destination is stronger and stronger. Most probably market of domestic tourism was important for holiday club. They have lot of money, so they were enjoying their holidays. PEST Analysis: Political: Name of the country is Sweden; their legal system is based on 1974 constitution Carl XVI Gustaf has king in Sweden; he is the head of state, 349 members of nationals legislature in Swedish parliament. Actually every four years election could be held and cleared that the king has election could be held and cleared that the years the king has no role play in government. Risks dag is set a new world record in the 2006 election they were 47% women were members elected. Main parties: Politically Sweden is stable and it is very safe country. Corruption was fully implemented by law on corruption in Sweden. The main parties are moderate party, peoples party centre party, Democratic Party, left party. The Eighty five percentage of the population connected to the cathedral of Norway which is Lutheran. The academic program gets to the whole inhabitants and the knowledge amount is ninety nine percentages. In 1999, twenty four percentage of the population outdated sixteen to seventy four years had a university education of at least two years. Highest focus on the population considered in the seaside areas and the southern part. Swedish are the prevalent culture group. Other citizen consists of immigration from Finland south part of United States, the center eastern. Economic: The main structure is the responsible for economic upturn, due to Sweden government revenue in policies required to fulfill a purpose of considerable decrease in damage of assets applying and having good access to Swedens capital market of business. Long term unemployment: The power of labor market policy could be improve their training, which needed it most and getting ability in built the cooperation between institutions. Reforms in the tax system and social benefits to the right incentives for provide increasing the working hours. Portfolio investment and capital markets: credit is made by available in international businessman in an impartial way. The private companies are providing access to a variety of credit instruments. The central bank is focusing on producing the foreign cooperation. The coordination determines among twenty five to forty nine year old was thirty one percentages were females contributed in the employees is also great, constituting forty eight percentages of the labor power in 1998. However, part time perform is more frequent among women than men. Living requirements are among the biggest in world and the GDP per house hold, measured as buying power equality modified dollars, came to 20789 in 1999. In the 2000 Sweden was ranked sixth by united nation human development. Social: Swedish people very punctual and they dont smoke in public places. Personal habit of the Swedish people is removing the shoes outside the home. Sweden students are very relaxed but they are willing to help others. Technology: Based on network reading index 2009/10 country of Sweden economy is ranked first and they scored 5.65 on the top of the report of global information technology. The report plays a major role of ICT. Legal: A law of Sweden provides a variety of models under a business can be established. Act (1992:160) Sweden law applies to aboard companies running with some other types of business the international branchs president must be available within the EEA. Each and every company in Sweden is needed to register at the Sweden Companys registration office. Legal protection of the trade mark must be registered in Sweden it can be obtained. Three Range of years:- However, Vision of Sweden in 2022 that is after 10 years, Sweden key industry is tourism it only creating the revenue for the country $1.7 billion. It will remain the key challenges strategy of someone to address our potential identifies of embracing a new challenges approach to stronger industry and right to the region of firmly on the world stage of visiting destination. The process of essential ongoing business from hundreds of unique tourist is the bed rock of the customers experience when visiting the Sweden. The level of cooperation to surround something scope of the confirming is unparallel within the region and its a first for regional tourism organization within the experience. Tourism organization believes taking new ideas to show their cooperation with essential for the parts and unique business to get succeed. We have explained the experience more than fabulous service or product to product by an individual company. And we have understood our competitors; they are New Zealand and California competition for tourism and travelers is increasing and understanding as tourist is crucial. The schedule is based by remarkable research and its based on portion of our visitors by their travel and social needs. However, they are moving forward to conduct sports tourism, adventure tourism, wildlife tourism, hotels and resorts providing with lot of innovation in Sweden. Tourism spots were creates newly to foreign visitors to getting their good experience to find the good things in the country. Vision of Sweden in 2030, Industry of tourism is return to set the way to move forward in the upcoming years. Although, due based on the various improvement that are set of functions in the tourism sectors. Tourism is the key operation of the Swedens revenue making industry. It was important to an organization all laws in government of Sweden in previously the censure to sector of smoothly running of the organizations. The facts finding in various levels of tourism factors in the country that mainly produced in frame works and cooperation between two countries on value of tourism. To maintain low peace of growth in Sweden tourism to the high levels of in security legal frame works, lack of policies and poor roads. Vision of Sweden in 2035, transportation and development plan for Sweden and they connecting with developing the regions. Promoting their ideas in big screen symptoms with neon paper. In a motor train only one vehicle has to guide results in decreased air resistance. Key in order to promote analysis and confirm research results such as demonstration and lead features, proto types, research structure or market examining, needs wide cooperation between the market and those who will be using the new components and products. A cooperation program should be funded mutually by the world of company and the government to make sure breathing and to provide opportunity for new gamers and company areas that do not exists in the present industry and to make sure top quality. Sustainability: Sustainability tourism is one of the main value or needs for the country in present condition without compromising the necessity of future generation. Industry of tourism has two main needs to balance the sustainability tourism, environmental cost and social goods. Visit Sweden, together with our associate in the tourism industry. Targeting on chosen categories of company and enjoyment of travelers and people who are well informed tourists worldwide conscious and environmental aware, our concentrate on team research tell us that many people internet market with environmental care, a result of our strong natural information. We understand this to mean that they expecting with its several natural sources to immediately care for its outside. Sweden Expectations: Sweden is considered as a country that performed knowingly with durability and that likes you about its inhabitants, its companies its surrounding and its characteristics. Many tourists believe that Sweden, with its environment friendly inhabitants works definitely for maintainable development. Customer behavior: Customer awareness of environment problems and durability is increasing and maintainable choices are progressively available. More and more people experience they want to play a role definitely to a maintainable. The tourist who visit Sweden objectives are worldwide aware, have relatively great earning and are knowledgeable tourists who seek new interesting destinations. Sweden creditability: Sweden and Swedish locations can provide maintainable products and discuss them in a reliable style. Sweden is already well known with respect to durability problems and according to the globe financial community is the country that is best placed to accomplish maintainable growth. In some countries Sweden is seen as a innovator in maintainable location. Moreover, these days many nations are focusing firmly on durability problems and on growing these message to the relaxing the world. Risks: Other nations will work intensively and consistently on sustainable development to be able to enhance their nations natural information. The risks here is the Sweden could reduce its powerful place in the sustainability position, durability especially in types other than environment can be challenging to connect to prospective travelers in sample style. For example most qualification techniques and many travelers lack the essential information to make logical options when booking a journey or a conference. Guidelines or other nationwide requirements can avoid the development of availability or other aspects of benefits to environmental travel. These can consist of different tracks sizes or a rule for high speed teaches to environment travel, entry to substitute powers and concepts changes for tourist. Future challengers for Sweden: Visit Swedens require contains gaining as many international business and enjoyment tourists as possible to Sweden to accomplish increased growth and income for the Sweden travel and enjoyment market and the Swedish state. This places significant requirement on the assignment a long term development of Sweden tourism industry. Visit Sweden needs to increase attention of maintainable journey with the objective of giving the visitors the information and resource to make consciously choices for maintainable journey of Sweden is designed to be such an eye-catching, sustainable location creating it an interesting choice for increasing numbers of guests. Sweden way to the target: Sweden has many possibilities to discover in its aspects as Communications Company. Focused promotions should emphasize the maintainable choices at the same times as it reduces through the disturbance to our prioritized group. This is the only way to do these things in 2020 our target will success with sustainable destination and travel industry revenue will increase. Conclusion: Sweden location in the Scandinavian Peninsula, at the northern part of Europe, surrounded by sea as well as land masses of Norway, Finland, Denmark on the other makes it a perfect location for leisure travel. Its relative closeness to the sea routes of England makes it an ideal spot to visit. It has so many things to offer a tourist who arrives in Sweden. From its culture, hotspots climatic conditions, it has improved its tourism by leap and bounds. From being a kingdom of power to a country of peace Sweden has hopped along a long way. It will continue to stay ahead, considering the countrys economic stability and the resources it has to offer. People travelling into Europe make their way into Sweden, being a part of the European Union helps their cause. Countrys tourism remains the countries backbone. Being a safe country adds to its cause. Friendly people and their culture attracts a lot of tourists from other continents as well as from within Europe as well. Governments initiatives to promote tourism have helped it achieve epic success in attracting tourist. The transport has been a major factor in tourism, tourist prefer faster, better and cheaper transports. Sweden has a well connected train and roadways system. It has connecting train to several parts of Europe making it easily accessible. Invest Sweden has been a business promotion activity controlled by the Sweden government. This enables tourists to find their interest to do business in Sweden. This enables tourists to expand their businesses into Sweden, or be partners in existing business by investing. The flexibility of the government allow tourist to settle dow n in their country. With job opportunities available, Sweden will soon become a thriving destination for youth and blossoming economy. It is circle that is said to go on. With attractive destinations to offer and with the government promoting tourism as a major portfolio, tourists and tourism will flourish in the near future and time to come.

Free Great Gatsby Essays: A Very Insecure Gatsby :: Great Gatsby Essays

The Very Insecure Great Gatsby  Ã‚   In F. Scott Fitzgerald’s novel The Great Gatsby many characters are not as they seem.   The one character that intrigues me the most is James Gatsby.   In the story Gatsby is always thought of as rich, confident, and very popular.   However, when I paint a picture of him in my mind I see someone very different.   In fact, I see the opposite of what everyone portrays him to be.   I see someone who has very little confidence and who tries to fit in the best he can.   There are several scenes in which this observation is very obvious to me.   It is clear that Gatsby is not the man that everyone claims he is.    One scene that clearly shows the true Gatsby is when he meets Daisy at Nicks house.   He is very nervous and wants everything to be perfect for Daisy.   To me that shows he is really hung up on what other people think.   He wants to impress them the best he can.   Obviously Gatsby has little confidence and feels he needs to overwhelm people with appearance opposed to his personality. When Gatsby and Nick go out on the town Gatsby took his yellow Rolls Royce, which is a magnificent car.   Gatsby wanted to impress Nick and everyone else in town with his awesome car.   Once again this shows how Gatsby uses objects to get attention and not his personality. The scene that displays Gatsby’s  low confidence the most is when he has his elaborate parties with all of the fancy decorations and incredible food.   So many people come to his parties and the whole time he is never present.   He never comes down to greet anyone or welcome them.   He never comes down to check on his guests to see how things are going and if they are having a good time.   Gatsby always spends time in a room by himself watching everyone.   He waits, hoping Daisy will appear. Gatsby is built up to be a big man.   He is thought of as extremely wealthy and good looking with lots of confidence.

Marketing Analysis: Mayo Clinic

Marketing Analysis: Mayo Clinic December 14, 2012 Marketing Analysis: Mayo Clinic Mayo Clinic: is in the business of providing patient care through their many different Clinics and hospitals. They are ranked number two as one of the top twenty hospitals for heart and heart surgery per the Forbes list of top hospitals, and they ranked seventy one out of one hundred in the top one hundred places to work (Forbes, 2012). The Mayo Clinics are a not-for-profit hospital and teaching center that is renown throughout the world. They became known as the hospital that treats the diseases no other facility or physician want to treat.They have over thirty eight hundred physicians and scientist as well as over fifty thousand Allied health care workers on their payroll. They also have thirty six hundred medical residents, fellows and students through their medical schools. Their slogan is â€Å"We strive to turn the impossible into the possible† (Mayo Clinic Annual Report, 2011). â€Å"The Mayo Clinic cared for more than one million patients at its campuses in Minnesota, Florida, Arizona and Mayo Clinic Health System, a network of clinics, hospitals and health care facilities serving more than seventy communities in Minnesota, Iowa and Wisconsin† (Mayo Clinic Annual Report, 2011, pg. 7, para4). From their beginning in 1863, William Worrall Mayo insisted on standards that would be considered innovative for the time. And as the demand for their services increased, they formed a team of doctors and researchers and became â€Å"the first private integrated group practice. † Initially this practice of teamwork among doctors was viewed as unconventional, but soon patients realized the advantages of the pooled resources, having doctors and scientist under the same roof with knowledge and skills, patients and student came from around the world to learn and be treated (Dickson, 2012).Mayo Clinic over one hundred years ago made it clear through its mission and visi on that the patients’ interests would not be served well if doctors were competing with each other. William Mayo emphasized that making a commitment to the patient; doctors must make a commitment to each other: â€Å"Continuing interest by every member of the staff in the professional progress of every other member,† would be vital to nourishing the organization’s future. Patients are the Mayo Clinic’s first priority and they do not base care on a patient’s ability to pay.Most of the staff is not even aware of a patient’s status, which allows them to give the patients the best care possible without having to worry about being paid (Mayo Clinic, nd). The Mayo Clinic has some fierce competition, such as Johns Hopkins Hospital. Johns Hopkins is an institution with a mission to† improve the health of our community and the world by setting the standard of excellence in patient care. † They also advertise with commercials on television , radio, and in the newspaper.They have internet Social media marketing in place and through their multi-media relations staff, they are able to pierce the market of patients within the United States and abroad. (Johns Hopkins Hospital, nd). The services they offer are comparable to The Mayo Clinic and both are rated in the top 25 best hospitals to work for by HealthExecNews. com. However, Johns Hopkins did not make the top 100 list for Forbes. The four â€Å"P’s† (Product, Place, Price, Promotion) ProductBrand – Mayo Clinic; the name alone is known as a leader in the medical field for their dedicated physicians, scientists and allied health staff that work together as a team to put the needs of the patient first, known as â€Å"The Mayo Effect. † There are three main hospitals and several clinics that offer medical treatments and services as well as training, residencies and fellows for medical professions (Mayo Annual Report, 2011). Product features â⠂¬â€œ Patient satisfaction and quality care given to patients are some of the main reasons that patients choose the Mayo Clinic.Known as the place to go for specializing in treating complex illnesses, patients can receive uninhibited care, regardless of ability to pay (Mayo Clinic, nd). Packaging – The Mayo Clinic is well known throughout the world for their research as well as their teaching facilities for medical professions. In addition, they partner with many facilities to serve communities in five states, while maintaining three main Hospital facilities in Minnesota, Arizona, and Florida (Mayo Clinic, nd). Product lines – They have several, mainly books and CD’s on health and wellness.They also have a customer base of over 900,000 people for their Mayo Clinic Health Letter and Mayo Clinic Women’s HealthSource subscriptions, which are mailed monthly with a quarterly special report as part of the subscription. Having tested the market for potential int ernet subscriptions in 2007, they found many were not interested, but in 2008 the test showed there was more interest in that option (Fletcher, 2010). Place Channels of distribution – Most referrals are from word of mouth; people recommending the organization because of a good experience they had.Media: Mayo utilized the local media by offering their physicians the opportunity to share their expertise with the community through bi-monthly consumer health segments (Weiss, 2009) Internet: Mayo can be found on Facebook, Twitter, YouTube and Linkedin, and their new patient blog; Sharing MayoClinic (Weiss, 2009). Advertising: Mayo utilizes media through stories and partnerships with the local news as well as sponsoring health events. They do not use mass media advertising and they rely on their reputation (Weiss, 2009).Physician referrals: come from around the world, because Mayo has a reputation of caring for patients others may not want the challenge of caring for or they do not know how to (Weiss, 2009). Physical distribution – Services are administered through care givers and physicians during visits to either the hospital or office visits. The â€Å"Mayo Effect† uses strategies to achieve their goals and mission â€Å"with collaboration, expertise and compassionate commitment to the health and happiness of their patients† (Mayo Annual Report, 2011).Retailing choices – Patients have several choices to receive services, through the hospital, a clinic visit, and now the minute clinic. Mayo has two Minute clinics’ that are a walk-in center and are used to assess and treat minor conditions, and monitor chronic conditions of patients and no appointment is required. The wait time is usually less than 15 minutes. (Keckley, Ph. D. , P. H. , 2008). Inventory decisions – The minute clinics are a new way to see patients that may have less urgent needs such as; sore throat, pink eye, minor cuts and burns, or chronic diseases that may need monitoring.The clinics offer walk-in services to anyone, and they have the ability to look up patient records through Electronic medical records (EMR) leaving no paper record needing to be stored. Centers are being staffed by nurse practitioner and physician assistants with assistance of proprietary technology designed to help diagnose and treat non-serious medical conditions. These centers are now being seen in many pharmacy chain stores and even places like Wal-Mart and Target.Jumping on the band wagon so to speak, Mayo clinic sees the Minute Clinics as a source of patient referrals for their physicians as some patients that come for treatment will be referred to a Mayo Clinic doctor if there is a need for follow up or if their presenting condition needs more treatment then the Minute Clinic can provide (Keckley, Ph. D. , P. H. , 2008). Price Cost-based pricing – Most health care is based on a health insurance system making payments based on a third party pay er system, so the price for care is usually set by entities outside of the doctor-patient relationship.Because of this system, providers do not need to compete for patients based on money prices. Medicare sets prices and national policies for health care services, while health insurance companies negotiate with providers for services and they offer incentives to reduce costs and reduce performing unnecessary procedures (Nelson, 2009). Value-based pricing – In comparison, Mayo is a high cost provider when compared to other Minnesota providers, and many insurance providers list Mayo in the bottom of their tiered health plans, based on cost not quality.Mayo may need to charge more to private pay patients to cover the shortfalls from uncompensated care and public payers (Medicare and Medicaid). â€Å"Because public payments rarely cover the cost of care, providers must charge private payers higher rates if they expect to stay in business† (Nelson, 2009,para 15). As we ente r into new reforms being designed to cut costs and improve quality care the current system is about to change and we can only hope for the better.Competition-based pricing – The Mayo Clinic is able to keep costs down, because they pay their physicians a salary and not on a fee for services like many other health care organizations do. Being a center for excellence, they rank higher in quality of care than other organizations which gives them an advantage when negotiating with insurance companies on the price for services. Because they have an integrated approach, they perform less unnecessary procedures than other organizations, which will keep a patients overall cost down (Nelson, 2009). PromotionCommunication plans – Mayo Clinic is on the cutting edge by initiating an electronic database which allows interaction with other physicians and shared information through an affiliation agreement and e-consultants. With changes coming in the health care delivery system, and payers, Mayo is aggressively expanding their affiliation with other providers. Being known as a center for excellence, they are often called to give a consultation on difficult cases. Becoming an affiliate of the Mayo Clinic gives the provider the ability to use their name in advertising as well as consult with the Mayo Physicians.The goal of Mayo Clinic is â€Å"to be the leader in efforts to get hospitals and physician groups to work together more effectively to improve quality and lower costs† (Graham, 2012). Public relations – Being a pioneer and leading the way is not new for the Mayo Clinic, being one of the first to initiate a Facebook web page that people can write on its wall and share all types of content, is a way of communicating and gaining customers. People are using the site to share stories about their own or a family members experience with the Mayo Clinic. These stories are than shared and â€Å"liked† making this a form of word of mouth.Many w ill visit the site which also offers information and short videos on different subjects, as well as health support issues. They also have Podcasts that are offered at the iTunes store, and it once reached 29th in the Top 100 (Rollyson, 2008). Advertising – Mayo has not spent a lot of money on advertising and relies on reputation to bring in the patients. However, when they opened the Florida clinic in 2008, patients were not banging down the doors so to speak and they realized they needed to do something to attract the patients (Weiss, 2009).They rely on word of mouth and have taken initiatives that bring awareness to the organization. Having a Facebook page, Twitter, YouTube, Podcasts, local television health segments that allow people to call with concerns or ask questions, monthly new magazine and by sponsoring community health events. Employees are also a source of advertising, many are happy to share the Mayo philosophy (â€Å"the needs of the patient come first†) with others. Sales and selling activity – Being a not for profit organization, they are more concerned with quality as this will bring quantity.The Mayo clinic offers advertising ads and sponsorships in their e-newsletters and magazines as well as community events that promote health awareness. However, their financial goals take a backseat to their mission, which is to focus on the patients and meeting the needs of the patient first. Making themselves present on social media sites as well as sponsoring community events that promote health awareness, they are able to draw attention to their name. Having a strong reputation for quality care and their desire to put the patients’ needs before the need for payment, sets a standard that many organizations could learn from.Overall the Mayo Clinic system and philosophy sets a standard that is in a class of its own. Gaining a reputation that has lasted over a hundred years as one of the best organizations to be a patient of o r to work for says a lot for the way they are doing business. Offering other facilities and organizations the opportunity to be affiliated with the Mayo system will continue to bring awareness to the brand and promote their way of helping people, while bring the medical profession together working as a team. Reference: Dickson, F. (2012, May 5).The Mayo Mystique. Marketing Health Services. Retrieved From: http://www. marketingpower. com/ResourceLibrary/MarketingHealthServices/Pages/2012/Spring%202012/The-Mayo-Mystique. aspx Fletcher, H. ( 2010, August). Truth in Advertising. North American Publishing Company. Retrieved from: http://www. targetmarketingmag. com/article/mayo-clinic-puts-straightforward-direct-mail-creative-test/1 Forbes. (2012, July 17). Still the One: Cleveland Clinic Retains Top Spot On US News & World Report Heart Hospital Rankings. Forbes. comLLC.Retrieved from: http://www. forbes. com/sites/larryhusten/2012/07/17/still-the-one-cleveland-clinic-retains-top-spot-on -us-news-world-report-heart-hospital-rankings/ Graham, J. , (2012, Aug. 24). Mayo Clinic Seeks to Extend it Reach with Series of Affiliations Around the Country. Henry J. Kaiser Family Foundation. Retrieved from: http://www. kaiserhealthnews. org/Stories/2012/August/24/Mayo-Clinic-Extends-Reach. aspx Hathaway M. , & Seltman, K. (2001, Winter). International Market Research at the Mayo Clinic. Marketing Health Services.