STRATEGIC HUMAN RESOURCE MANAGEMENT Essay Example | Topics and Well Written Essays - 1500 words

STRATEGIC HUMAN RESOURCE MANAGEMENT - Essay Example This paper will discuss the human resource management within the Coca-Cola Company. It will analyze in detail their recruitment and selection procedures, and their training and development program. Coca-Cola is an international beverage manufacturer that was started in 1886 by pharmacist John Stith Pemberton (The Coca-Cola Company, 2015, retrieved from http://www.coca-colacompany.com/history/ ). It manufacturers more than 500 brands and has managed to expand into about 200 countries and serves 1.6 billion people daily (The Coca-Cola Company, 2015, retrieved from http://www.coca-colacompany.com/history/ ). The company’s success has occurred due to their devoted employees. Their human resource management department is very effective in terms of ensuring that the employees work to the standards set by the company. Coca-Cola’s success is grounded in the policies and cultures that have been developed by their HRM (Bell, 2004, p.176). Recruitment refers to any activity that an organization carries out in an aim to identify and attract potential employees (Still, 2006, p. 12). The main aim of the recruitment exercise is to attract qualified applicants to an available vacancy. Selection is the process of choosing the best applicant and offering them the job. It involves different forms of interviews, exercises, presentations and can also include a psychometric test. This paper will source information on recruitment and selection from the Coca-Cola’s website, written literature and interviews with employees working for the company. Coca-Cola values this role of the organization since it creates the first contact between them and their employee. For them to attract the best employees, the company advertises any vacancies on newspapers, their website, and other employer-employee platforms. The company website being the major and first-hand vacancy advertiser has an easy to use portal where interested people